Growth is happening, change is exciting… but how do you make sure your people stay engaged, curious, and innovative along the way?
Scaling is thrilling, but it also stretches every cultural seam you’ve stitched so far.
A familiar scenario:
- You’ve doubled your team from 20 to 40 in the past year.
- Customers are happy, and your product–market fit is solid.
- The team feels strong.
- You’ve brought on a full-time recruiter.
- You plan to grow to 80 people in the next two years.
Sounds great, right? But as every seasoned scale-up CEO knows:
“What got us here won’t get us where we’re going.”
More people = new challenges
As your team grows, your leadership challenges grow too.
When you had 20 people, engagement was easy — maybe feedback happened casually over a Friday drink. But that doesn’t work for 40 people, let alone 80.
And here’s the truth: growth magnifies everything — the good and the fragile. So getting your culture right now will set you up for long-term success.
The solution: build a feedback culture
Create a workplace where feedback flows naturally between peers and teams — where people are engaged, curious, and in charge of their own development.
Where feedback isn’t a yearly event, but part of the daily rhythm.
Feedback needs leadership
Healthy feedback cultures don’t happen by accident.
They need deliberate support from leaders — leaders who reward curiosity over perfection and make it safe to learn out loud.
People need to feel safe
Feedback doesn’t come naturally.
Our brains are wired to see it as a threat because we all have a deep need to belong. Receiving feedback can trigger a fight-or-flight response — a primal fear of being excluded.
That wiring won’t change overnight, but leaders can create environments where feedback feels safe, supportive, and growth-oriented.
Lead by example
Leaders who ask for feedback and admit when they’re wrong help their teams feel safe to do the same.
That’s how you build a culture where mistakes become opportunities — and innovation and growth thrive.
The good news
You don’t have to do it alone.
Lumy is your feedback coach — living where work happens, helping teams give and request feedback in real moments.
We built Lumy to help organizations build safe feedback habits — because when curiosity and feedback are part of the culture, people are engaged and innovative.